Rock the Boat cruise holidays from UK cruise travel

Where Heroes Book Their Cruises

Emergency Services, Armed Forces, Healthcare & NHS Cruise Discounts

Join the Sailing Club, exclusively for emergency services, NHS, social care sector and armed forces personnel.

Completely free to join. Zero fees. Just great savings on your next cruise.

Discounts on cruises for NHS, social workers, armed forces and emergency services employees

Trustpilot 5 star rating for Travel Counsellors

The Sailing Club

Featuring Some of the best cruise lines in the world
Book Family Cruises with Rock the Boat Travel Agency

Family Cruises

Fun for all the family onboard Disney Cruise Line, Royal Caribbean & Norwegian Cruise Line

Book adult only Cruise holidays with Rock the Boat Travel Agency

Adult-Only Cruises

No kids, no kidding. Sail with Virgin Voyages or Silversea

Book Cruise and stay holidays with Rock the Boat Travel Agency

Cruise & Stay

Extend your cruise with nights before or after with Cunard, Virgin Voyages or Princess Cruises

Book all inclusive Cruise holidays with Rock the Boat Travel Agency

All-Inclusive Cruises

Sip & Sail onboard NCL, Royal Caribbean, MSC or Celebrity Cruises

Cruise holidays made easy. ATOL Protected. UK based, award winning cruise travel agency

A Sea Of Savings

It’s FREE to join the Sailing Club. And you’ll get exclusive offers from the likes of Virgin Voyages, Norwegian, Royal Caribbean, MSC, P&O Cruises, Cunard, Saga, Celebrity, Princess, Disney Cruise Line and more.

Book cruise holidays with Rock The Boat and get your own Cruise Guru

Your Holiday, Protected

You spend your days looking after and protecting people like us. So, we’ll do the same whilst you’re on holiday – you deserve it!

As part of Travel Counsellors, you’ll have peace of mind and ATOL protection. Established back in 1994, we’re now one of the UK’s largest independent travel agencies.



Just some of our 6243+ 5 star reviews on Trustpilot

Rock the Boat 5 star review - Thailand Cruise

Exotic Trip Exploring Asia

I can rely on Martin to always come up with great options, places we haven’t heard of but keep on brief and within budget.

Emma C

Rock the Boat 5 star review - Disney trip to USA

Disney Holiday

Putting this very simply. I just couldn’t have done my family Disney vacation without Martin. He is fabulous at every turn and never leaves a question unanswered even for this very nervous post Covid mum ! This time has been fab and so were the last times too!

Kay B

Rock the Boat 5 star review - Caribbean Cruise from New York City

Caribbean Cruise

Martin in excellent always comes up with some really good ideas for a holiday. I would definitely recommend him to my friends and family.

Rebecca M

Rock the Boat 5 star review - Tenerife

Honeymoon Help

10/10 Martin took the time to go through potential destinations for our Honeymoon when we laid out what we wanted. He was so friendly and knowledgeable about it all and followed up with a detailed list of 3 options – complete with videos – explaining this thoughts on each option.

Richard V



FAQ About Emergency Services, Armed Forces, Healthcare & NHS Cruise Discounts

Set sail with exclusive offers from the likes of Virgin Voyages, Norwegian, Royal Caribbean, MSC, P&O Cruises, Cunard, Saga, Celebrity, Princess, Disney Cruise Line and more.
Whether you’re working on the frontline or in the back office, you can save on your next trip when you book with Rock The Boat. If you’re employed or volunteer for any of the services below, we’d like to thank you for your support and dedication and make sure you have an amazing holiday. Do you work for any of the following?
  • UK Emergency Services such as Police, Fire Service & Ambulance
  • NHS Staff
  • Private Hospitals
  • Healthcare Workers
  • Healthcare Volunteers
  • Health Worker
  • HM Prisons
  • HM Armed Forces Veterans
  • Home Office
  • MoD – Armed Forces
  • Reserve Armed Forces
  • RNLI
  • Royal Air Force
  • Royal Marines
  • Royal Navy
  • Social Care Sector
It varies depending on where you’re employed and if you’re retired too. The easiest way is to speak with one of the team who can help you with what valid official identification, ID card or valid proof you’ll need.
Absolutely not. With Rock The Boat, you’ll get the best offers available, free extras and professional customer service to make your booking as stress-free as possible. We strive to provide blue light card holders with unbeatable discounts on a variety of cruises so you can enjoy the perfect holiday without breaking the bank. Plus, having your own cruise expert take care of all the little things saves you time as well as money – double bubble. Have a question, just as your personal expert. No need to trawl through other sites or spend hours on hold to book your cabin.
Definitely, you’re still eligible for a discount.
99% of the time you can use your Future Cruise Credit with new bookings. Very rarely, you’ll only be able to use it directly with the cruise line. Speak with one of our UK based experts and they’ll check for you.
You’ll be amazed at how much you can save when booking with Rock The Boat. Discounts and offers vary between cruise lines, ships, cabins and packages. The easiest way is to speak with one of our team who’ll be very to help you. They’ll customise a package that’s just right for you. To give you a few examples of how much you can save, recently a couple saving over £170 with Virgin Voyages in a SeaTerrace cabin, a family of 4 saving £128 with Royal Caribbean and over £210 with Norwegian Cruise Line Your MSC Cruises discount could save you hundreds of pounds too. You can use your discount with Norwegian, Royal Caribbean, MSC, P&O Cruises, Cunard, Saga, Celebrity, Princess, Disney Cruise Line and more. Speak to one of our team to find out more.
Yes! As long as you’re personally travelling, you can use your discount when you book two or more cabins at the same time. You don’t need to be directly related too. Bring your friends and family and they’ll share your Blue Light discount too. Don’t worry, you don’t have to pay for them! They’ll have their own login to pay towards their trip without you having to do anything. Our team of experts make it super easy for you and your fellow sailors.
Of course, we’re a full-service travel agency and can help you with every part of your trip. If you’re booking a package with flights, you’ll have ATOL protection and cruise connection insurance included too.
Yes of course. If your cruise fare doesn’t include drinks and a package is available, your travel agent can help you with the best way to add these.
These offers are available only for people like you thanks to your job. That means we need to keep the details of the deals away from prying eyes
We’ve helped thousands of people save money on their holiday and we want to help you too! Our highly rated team provide first-class customer service and expertise when it comes to booking blue light card discount cruises. Founded back in 1994, Travel Counsellors is one of the most respected names in the travel industry. Your holiday and money are 100% safe with our independent Financial Trust and ATOL bond offers protection on every single part of your booking. Plus, we’re rated an impressive 5 stars on Trustpilot too. Be informed about the safest and most flexible travel options in uncertain times — we’ve been named moneySavingExpert’s number one travel company for customer protection during COVID-19, and have been rated green for covid flexibility on the Which? holiday checker. That’s enough about us, let’s talk about you and your cruise.


You’re In Good Hands

Best National Retailer” at the British Travel Awards & More

Here for you whilst you’re away

5 Star Reviews on Trustpilot

Discounts for emergency service workers with selected cruise lines